Grow Business with AI and Social Media
Turn your social media presence into a business growth tool. Learn how to combine AI with Facebook, Instagram and WhatsApp to attract the right audience, create better marketing and reach more potential customers. This practical training helps you move from simply posting online to using social media strategically to generate enquiries and grow your business.
10 modules · 23 lessons ~5h graded assessment₦20,000 · VAT included
Refund within 7 days if you’ve completed less than 25% of the lessons.
What you’ll learn
1Course Outline3 lessons
- Course Descriptionfree preview5m
- Course Orientationfree preview10m
- Course Referencefree preview
- This practical course teaches participants to use AI and social media to plan, create, launch, and improve marketing campaigns. Participants will learn customer targeting, offer development, AI-powered content creation, Meta Ads, WhatsApp marketing, customer follow-up, and campaign evaluation. By the end, each participant will develop a practical marketing campaign for their business. The orientation explains how to prepare for the training, how sessions will run, and what is expected of participants to achieve the best learning outcomes.
2Introduction to AI-Powered Social Media Marketing:8 lessons · quiz
- Introduction to Digital Marketing20m
- Understanding Social Media Marketing20m
- What AI Adds to Social Media Marketing20m
- Using Facebook, Instagram & WhatsApp for Business20m
- Posting Content vs. Strategic Marketing20m
- Understanding the Customer Journey20m
- Where AI Fits in the Customer Journey20m
- Real-World Social Media Marketing Examples In Nigeria20m
- An introduction to using artificial intelligence and social media to strengthen your online presence, attract potential customers, improve marketing strategies, and grow your business in today’s digital world.
3Know Your Customer5 lessons · quiz
- Identifying Your Ideal Customer10m
- Understanding Customer Needs, Problems & Preferences10m
- Understanding Customer Buying Behaviour10m
- Creating Customer Personas With Ai10m
- Using Customer Insights To Improve Marketing15m
- Learn how to identify your ideal customers, understand their needs and preferences, and use customer insights to develop more effective marketing strategies that attract the right audience and support business growth.
4Create Content That Attracts Customers with AI7 lessons
- Understanding Content Marketing.
- Generating Content Ideas With Ai10m
- Creating Captions & Marketing Messages With Ai10m
- Creating Short-Form Video & Reel Concepts5m
- Creating Marketing Images & Videos With Ai10m
- Creating A Content Calendar With Ai10m
- Creating A Complete Social Media Content Plan With Ai15m
- Discover how to use AI to develop engaging content and effective marketing messages that capture attention, connect with your target audience, and support your business growth.
5Create Offers That Make People Want to Buy0 lessons
- Learn how to turn your products or services into attractive offers that capture attention, communicate value, and encourage customers to take action. Discover how to make your offers more appealing, use promotions effectively, and craft persuasive marketing messages that help convert interest into sales.
6Organic Facebook & Instagram0 lessons
- Learn how to use Facebook and Instagram to promote a business, connect with potential customers, and build an online presence without relying on paid advertising. Discover how to plan effective social media activities, use AI to support marketing efforts, and track basic performance to understand what works best.
7Paid Meta Advertising0 lessons
- Learn how to use Facebook and Instagram advertising to reach targeted audiences, promote products or services, and achieve business goals. Discover how to create effective ads with AI, plan advertising campaigns within a budget, launch campaigns, and monitor results to understand how your ads are performing.
8Turn Social Media Enquiries into Customers.0 lessons
- Learn how to turn social media interest into real business opportunities by improving customer communication, building trust, managing enquiries, and guiding potential customers towards making a purchase. Practical Project: Build a simple system for turning customer enquiries into sales. Main Goal: Convert attention and enquiries into paying customers.
9Know What Is Working0 lessons
- Learn how to measure social media marketing performance, understand your campaign results, and identify what is working and what needs improvement. Practical Project: Analyse a marketing campaign and determine what the results mean and what actions to take.
10Final Practical Project — Build Your Own Marketing Campaign0 lessons
- Apply what you have learned throughout the course to plan, create, launch, and evaluate your own AI-powered social media marketing campaign. Final Project: Develop and present a complete marketing campaign for your chosen business.
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