This practical, hands-on course teaches participants how to use AI and social media to plan, create, launch and improve marketing campaigns for their businesses. Participants will learn how to identify their ideal customers, develop compelling offers, create marketing content with AI, run targeted Facebook and Instagram ads through Meta Ads Manager, direct prospects to WhatsApp, follow up with potential customers and evaluate campaign performance. By the end of the course, participants will have developed a practical marketing campaign they can apply to their own business.
Duration: 1 month
Level: Beginner / Intermediate / Advanced
Mode: Online / Hybrid
Who Is This Course For?
This course is suitable for:
· Small business owners
· Entrepreneurs
· Start-up founders
· Retailers and shop owners
· Online business owners
· Fashion designers and clothing brands
· Beauty professionals, salons and barbers
· Restaurants, food vendors and caterers
· Bakers and confectionery businesses
· Real estate agents and property businesses
· Hotels and hospitality businesses
· Event planners and event vendors
· Freelancers and digital service providers
· Coaches, consultants and trainers
· Photographers and videographers
· Creatives and content creators
· Church and ministry administrators
· NGO and community organisations
· Students running businesses or side hustles
· Professionals who want to promote their services
· Anyone looking to learn how to market a business using AI and social media
Prerequisites:
No previous AI or digital marketing experience is required.
Students only need:
· A smartphone or laptop
· Reliable internet access
· A Facebook account
· An Instagram account
· A WhatsApp account
· A basic understanding of how to use a smartphone or computer
· A product, service, business idea or organisation they want to promote
Recommended:
Participants should come with details of their own business, product or service so they can apply what they learn during the practical sessions.
Course Objectives
By the end of this course, students will be able to:
1. Understand how AI, Facebook, Instagram and Meta Ads can be used to market and grow a business.
2. Identify their ideal customers and use AI to understand their needs, problems, interests and buying behaviour.
3. Create engaging marketing content, captions, promotional messages, images and campaign ideas using AI.
4. Develop attractive offers and call-to-action that encourage potential customers to take action.
5. Plan a practical social media marketing campaign for their own business.
6. Create and set up targeted Facebook and Instagram advertising campaigns using Meta Ads Manager.
7. Use AI to develop ad copy, headlines, creative concepts and campaign variations.
8. Connect social media marketing with WhatsApp to turn enquiries into meaningful customer conversations.
9. Apply practical follow-up strategies to nurture potential customers and increase the chances of conversion.
10.Measure key advertising results such as reach, impressions, clicks, messages, leads and cost per result.
11.Analyse campaign performance and use AI to identify what is working, what needs improvement and what should be tested next.
12.Create a complete marketing campaign for their own business that they can implement after the training.
Final Practical Outcome
By the end of the training, participants should have a practical marketing workflow:
Business → Ideal Customer → Offer → AI Content → Facebook/Instagram → Meta Ad → WhatsApp Enquiry → Follow-up → Sale → Results
That outcome is important because this course is skill-based and actionable, rather than just another introduction to AI.
